Alleyoop is a woman-owned, woman-led startup beauty and skincare brand. Targeted to women on-the-go, the website offers an easy, playful and inspiring experience.

Using their existing brand guidelines, I designed their website, injecting playful touches and animations throughout. I worked with the COO to create the UX for all product pages.

As the primary brand designer for 18 months, I worked on UI/UX, marketing materials, packaging and edited all product photos to appear on the website.